The Pioneer stands for independent, pluralistic and participatory political and business journalism, which does not use advertising in any editorial format.
I partnered with two project managers to uncover insights and translate concepts into features that address customer behaviours and motivations. For this I created wireframes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making in the early stages of the project.
During the design phase, I spent time converting our low-fidelity designs to high-fidelity by defining a visual language and iterating rapidly while conducting usability testing.
The app was designed trying to create a unique interface in a modern and playful aesthetic. I aimed to convey professionalism and minimalism with a hint of curiosity.