Mybet is one of Europe’s leading providers of sports betting and online casino gaming, consistently recognized for its user-friendly experience and competitive market odds.

The goal of this project was to redefine the brand’s identity, highlighting its core strengths while enhancing its digital presence through a new website designed to provide a seamless and engaging user experience.

The project began with an in-depth user research phase to understand customer motivations and the brand’s market positioning. Given the complexity of betting platforms and the vast amount of information they present, it was crucial to develop an intuitive information architecture that would guide users effortlessly through various products, making it easy to find, understand, and manage their betting experience.

I aimed for the navigation to enhance the overall user experience, allowing users the freedom to explore the site seamlessly rather than restricting their movement between sections. To achieve this, I implemented custom widgets for events and information groups, enabling users to activate them freely while logged into their accounts, ensuring a more personalized and interactive experience.