The Pioneer

The Pioneer is a media organization that stands for independent, pluralistic, and participatory political and business journalism. It rejects advertising in any editorial format, ensuring its content is not shaped by commercial interests.

I transitioned conceptual ideas into tangible features that addressing customer behavior. I developed wireframes to communicate design principles, content strategy, and project direction. By sharing these, I built consensus and informed decision-making during critical early stages.

Minimalism & Curiosity

During the design phase, I refined low-fidelity designs into high-fidelity prototypes by establishing a clear visual language and iterating rapidly. Through a cycle of design, testing, and refinement, I conducted usability testing to validate our design decisions.

The resulting app features a unique and modern interface that balances professionalism with a touch of playfulness. Focus on minimalism and intuitive design aimed to create an aesthetic that sparks curiosity and engages users.