Funkwerk

Mobility Plattform / Product Design

Funkwerk Hero

Funkwerk is a pioneering European provider of cutting-edge passenger information systems for local and long-distance transportation, delivering comprehensive solutions from system design to implementation, assembly, and ongoing maintenance.

In this project, our objective was to uncover innovation opportunities through in-depth user research and redesign the desktop platform's information architecture as a modern web application.

Collaborating closely with a cross-functional team, including a product manager, AI researcher, programmer, and content strategist, I developed frameworks and prototypes to communicate our vision, design principles, and content strategy, ensuring a cohesive and user-centered approach.

Expertise

  • UX Design
  • Product Strategy
  • User Research

Following a comprehensive qualitative and quantitative research study, I identified key insights that informed the following design objectives:

Intuitive Mobility Platform

Research Insight: Users expressed frustration with complex interfaces that distracted them from their primary tasks. Data showed that 35% of participants struggled to maintain focus when switching between multiple tools.

Objective: Design a harmonious and simple mobility platform that enables users to stay focused on their tasks while facilitating their workflow.

Scalable Architecture

Research Insight: Interviews with product managers highlighted concerns about the platform's long-term scalability.

Objective: Ensure practical scalability for future components and updates, allowing for seamless integration and growth.

Effortless Interaction

Research Insight: Observations revealed that users frequently hesitated when interpreting data visualizations, resulting in slower decision-making.

Objective: Present data through intuitive interaction patterns and smooth visual transitions, making it easy for users to engage with any module.

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