Finiata

Embedded Finance / UX Strategy

Finiata Hero

Finiata is a fintech company specializing in embedded lending and risk assessment for small and medium-sized enterprises (SMEs). Its data-driven platform enables fast and flexible access to working capital by processing funding applications in real time. By seamlessly integrating financial solutions into non-financial platforms, Finiata simplifies business lending, offering SMEs scalable, transparent, and efficient financing solutions.

I designed a comprehensive end-to-end prototype for the Purchase Facility API, designed to support businesses with working capital by offering a deferred payment option of up to 90 days under a revolving credit line.

Expertise

  • UX Design
  • Embedded Finance
  • Rapid Prototyping

I collaborated with Finiata’s product team to design the main application flows, with a strong focus on optimizing the mobile user experience. Our approach included:

  • Minimizing effort by breaking down complex tasks into manageable steps.
  • Providing clear contextual explanations for data requirements.
  • Identifying and refining the product’s ‘aha’ moment to drive user engagement.
  • Ensuring full transparency throughout each step to build user trust.
  • Displaying real-time feedback to highlight the impact of user actions instantly.
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